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What makes people buy from point-of-purchase displays?

Posted on Friday, May 26th, 2017

Point-of-Purchase (POP) displays are one of the most underutilized marketing tools in retail today but also one of the best ways to get your brand noticed in store.

While physical stores continue to drive consumer sales for brands, POP displays can help boost the sales of a product significantly. They’re often placed at the point of sale for customers during their buying cycle. The displays are used to influence the motivations of the buyer. They showcase the product from a brand, often with some eye-catching graphics, text, or images, designed to draw the eyes of the buyer and entice them to buy.

Brands in stores are looking to separate themselves by any means they can. Competition at the shelf continues to be fierce, so brands need an edge to promote their products against their competitors. POP displays give many brands that edge to win at the shelf. Great packaging lures shoppers in and helps them become not only customers, but repeat customers. That’s the goal for all brands and companies.

Consumers are inundated with thousands of messages on a consistent basis. How do they separate all that noise when the time comes to make their purchase? There are “moment of truth” moments in stores for shoppers as they decide whether to make a purchase. The goal of the Point-of Purchase is to move the process along.

Per a 2014 Mass Merchant Study, 82% of purchase decisions are made in the store. That is a significant number of shoppers saying yes or no to your brand’s products. Making an impression quickly is vital.

There are over 30,000 SKUS introduced each year. It stands to reason with all that eye candy, your display better make a great impression. That’s why having a well-designed, innovative point-of-purchase display will help you move the needle and capture the interest of those shoppers looking to buy.

How Bay Cities Helps Brands Buy POP Displays

How does Bay Cities put together their POP displays? Bay Cities turns shoppers into buyers through innovative packing solutions and displays. The idea is to create an engaging shopping environment, one consumers feel comfortable in. Bay Cities displays not only connect the shopper and product on an emotional level, they’re designed with the shopper’s needs in mind.

For more information on Bay Cities or their advanced technologies, contact them at 562-551-2904 or