Newsroom

Flair and Fun from our Structural Designers

packaging design, structural design, innovative ideas

At Bay Cities, we’re all about the flair our employee owners bring to the table. This month, we are spotlighting our fun, innovative Structural Designers. Our Structural Designers are at the cusp of the creative process for our imaginative products. Their passion and drive are behind the execution of the whimsical, creative displays and packaging you’ve come to expect from Bay Cities

Whether they are sketching an idea or imagining the shape of your display, our structural designers always keep fun and creativity at the heart of all they do. Not only do they consider where the art and messaging should go to stop customers in their tracks, but they ensure your product weight and size are perfect for the display you dreamed of putting in retailers. Our Structural Designers will concoct a way to make your display sturdy without taking away from showcasing your product. Walking through the department on any given day, you may find someone measuring a train, redoing a line drawing or discussing how to expand or make a display compact to fit the retail space. No challenge is ever too big for them to take on as they succeed in creating unique, unmatched displays and packaging. 

Our Structural Designers work to make the imagined image of the display become real and tangible. We thrive on their out-of-the-box ideas that make packaging and displays work for your brand, your product and the retailer.