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Start Your Project

Concept and Design

Partner with award-winning creatives to turn your vision into packaging and point-of-purchase displays that look amazing and sell like pros (without saying a word).
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Translating Your Goals Into Standout Concepts

Every project starts with a concept we develop in-house, where strategy meets creativity to deliver:

Visually impactful concepts that meet retailer in-store guidelines

 

Structurally sound designs for easy distribution and shipping

 

Interactive design strategies that boost sales and engagement

 

Our Key Expertise

From big, bold ideas to precise dielines, our design services deliver creativity, craftsmanship, and a whole lot of corrugated genius to help your product fly off shelves.
Creative ideation

We blend design, prototyping, and 3D rendering to create packaging and displays that instantly tell your story and meet the specific guidelines of the retailer.

 

Testing and validation

Our in-house ISTA transit testing is a low cost insurance policy that ensures your product arrives safely, while our retail trend research helps your brand stand out on the retail floor and meet industry standards.

 

Engagement and innovation

With interactive design and real-world data, we make sure your product attracts attention and inspires purchase.

 

Our Approach

With over 30 designers in graphics, structure, and visual merchandising, our in-house team brings the expertise of a creative agency with the precision of retail specialists. Our designers don’t just create, they understand. With decades of experience working with major retailers, they have deep knowledge of in-store guidelines, display requirements, and what it takes to win at the shelf. In fact, we’re often the team retailers turn to when it’s time to create the style guide.
See For Yourself
Step 1

Discovery and ideation

We’ll start with a meeting to understand your business, goals, audience, and product.

Step 2

Design and prototyping

Our team then creates mockups, 3D renderings, and lifelike samples to explore how we can best communicate your brand and messaging.

Step 3

Testing and validation

Each design undergoes rigorous testing, leveraging our in-house ISTA-certified testing lab, to ensure strength, compliance, and retail-readiness, so you can launch with total confidence in your product and campaign.

Step 4

Final approval

Once approved, we deliver the final mockup on time and on-brand.

Tech and Tools We Use

Looking good is one thing. Outperforming the competition is another. Discover the tools and technology behind our process—and your success.

Multi-departmental, integrated CAD design

Our CAD systems keep everyone in sync, so designs move faster and nothing gets lost in translation.

 

3D modeling

We bring your ideas to life in 3D, allowing us to visualize and refine every detail even before production begins.

 

Virtual prototyping

Test and perfect your concepts with virtual prototypes—reducing guesswork, saving time, and minimizing costly surprises.

 

Variable data integration

We seamlessly manage custom details and data for every project, so your packaging is always accurate and on-brand.

 

Workflow and print production automation

Automation keeps our workflow fast, reliable, and scalable, meaning you get high-quality results every time.

 

Consistent color matching

Advanced color matching technology and G7 processes across our systems ensure your brand colors stay true and consistent on every run and every material.

 

Fresh off the Press

Explore our favorite projects and creative breakthroughs that helped our clients win shelf space—and buyers.
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Case Studies

Replacing Plastic With Sustainable Corrugate

Bay Cities swapped a bulky plastic wedge for corrugate with minimal hardware and flexo print—cutting costs, keeping strength, and reducing plastic waste.

From store to your door,
be the brand they notice first

Work with Bay Cities to deliver packaging and displays that leave a lasting mark—
on shelves, online, and for the planet.

 

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