For the first time in decades, Los Angeles will host the Super Bowl and the Summer Olympics back-to-back. Super Bowl LXI arrives at SoFi Stadium on February 14, 2027, followed by the LA28 Olympics in July 2028. Together, these events will draw hundreds of millions of viewers, drive massive foot traffic across Southern California retail, and create a sustained two-year window of consumer attention that brands cannot afford to miss.
The brands that win aren’t the ones that react — they’re the ones that plan early, secure retailer buy-in, and execute flawlessly. That’s where Bay Cities comes in.
Whether you’re building a custom, single-brand retail activation or joining a multi-vendor program alongside other leading brands, Bay Cities has the infrastructure, retailer relationships, and execution expertise to bring your vision to the retail floor.
Own the moment with a bespoke retail display and packaging program designed exclusively for your brand. From structural design and high-impact graphics to ISTA-certified packaging testing and direct-to-retailer distribution, we handle every step so you can focus on strategy.
Ideal for: Brands with dedicated Super Bowl or Olympics marketing budgets seeking a proprietary in-store presence at Walmart, Target, Costco, or club retailers.
Participate in Bay Cities’ curated multi-vendor pass-through programs, where multiple brands share a retail display footprint with lower individual investment and maximum shelf visibility. We coordinate retailer compliance, production scheduling, and nationwide distribution across all participants.
Ideal for: Brands that want event-driven retail presence without the overhead of a fully custom program — or those testing event activation for the first time.
For seven decades, Bay Cities has been the packaging and display partner behind some of the most visible retail programs in the country. We’re not a vendor — we’re a vertically integrated, 100% employee-owned partner with the capacity, capabilities, and retailer relationships to deliver at the scale these events demand.
Bay Cities is a preferred packaging and display vendor for Walmart, Costco, Target, Sam’s Club, and other major retailers. We understand their compliance specs, approval workflows, and merchandising standards inside and out.
With large-scale facilities in Los Angeles and the Midwest, we have the capacity to assemble, kit, and ship high-volume programs nationwide — on time and retail-ready.
From our corrugator Encorr to our in-house digital print capabilities, Bay Cities controls the supply chain from raw material to retail floor. That means faster timelines, tighter quality control, and fewer surprises.
Every package and display program is tested to ISTA standards before it ships. Your product arrives at the retailer in perfect condition, every time.
From short-run digital prototyping to high-volume production, our print capabilities flex to match your timeline and quantity needs — all with the graphic quality your brand demands.
Every Bay Cities team member is an owner. That means the people designing, producing, and shipping your program have a personal stake in getting it right.
With global attention comes global scrutiny. Both the NFL and the IOC have made sustainability central to their event hosting standards — and retailers are increasingly requiring eco-conscious packaging from their suppliers. Bay Cities doesn’t just check the box. Sustainability is built into our manufacturing DNA.
Our corrugate is manufactured from recycled materials through our closed-loop partnership with New Indy Paper Mill.
All materials are responsibly sourced from forest to conversion.
Old corrugated cartons are recycled into new paper rolls at New Indy, converted into sheets by our corrugator Encorr, and transformed into new packaging at our plant.
Our corrugator Encorr is powered by off-energy from the adjacent paper mill, eliminating the need for additional greenhouse gas emissions.
Bay Cities actively invests in reforestation programs to offset material usage and contribute to long-term ecological health.
From pallet displays at Costco to nationwide signage rollouts for Walmart, Bay Cities has a proven track record of delivering high-impact retail programs for the world’s leading brands. Here are a few examples of what we can do for you.
The best retail programs start 18–24 months before the event. Fill out the form below to start a conversation with our team about your Super Bowl LXI or LA28 Olympics program.
We recommend starting 18–24 months ahead of the event. For Super Bowl LXI (February 2027), that means planning conversations should be happening now. For the LA28 Olympics (July 2028), early 2027 is the ideal kickoff. Earlier engagement gives your team more time to secure retailer buy-in, refine creative, and lock in production slots.
A multi-vendor program allows multiple brands to share a retail display footprint — typically a pallet or endcap display — through a single, coordinated program managed by Bay Cities. Each brand contributes product and creative assets, and Bay Cities handles the structural design, production, packout, retailer compliance, and distribution. It’s a cost-effective way to gain retail presence at major events without the investment of a fully custom program.
Bay Cities is a preferred vendor for Walmart, Costco, Target, Sam’s Club, and other leading national retailers. We have deep relationships with their merchandising and compliance teams, which means faster approvals and programs that meet spec the first time.
Yes. With over 560,000 square feet of packout and fulfillment space across facilities in Los Angeles and the Midwest, plus our dedicated logistics arm (Bay Cities Logistics), we manage direct-to-retailer distribution nationwide. We provide real-time tracking and ensure every shipment arrives on time, in full, and retail-ready.
Sustainability is core to how we operate. Our corrugate is made from 99% post-consumer recycled content through a closed-loop system with New Indy Paper Mill. We’re FSC and SFI certified, our corrugator runs on zero-emission off-energy, and we actively invest in reforestation. For brands with sustainability commitments — or retailers with eco-packaging requirements — we’re a natural fit.
Super Bowl LXI and the LA28 Olympics aren’t just sporting events — they’re once-in-a-generation retail moments. The brands that plan early, execute flawlessly, and show up where shoppers are looking will win. Bay Cities is ready when you are.
