A power wing, also known as a sidekick display, is a product display that can be hung or attached to shelving with the use of clips, adhesive or wire backing. These displays are often placed on the side of endcaps but are versatile enough to be placed on mostly any retail shelf. Powerwings can easily be converted into standing displays by placing the powerwing onto a base with an angled backing to hold the powerwing upright. With the added base powerwings can be placed throughout retail floors.
When to use:
Maximize space on the retail sales floor
Multi-purpose display targeted for impulse buy
Used with smaller/lightweight items
To communicate important information using high quality graphics while holding ample product at the point of purchase