The Opportunity:
Ezaki Glico partnered with Bay Cities to create festive, retail-ready packaging and a coordinated pallet display for a Pocky holiday combo gift set. The packaging needed to meet Sam’s Club specs, appeal to seasonal shoppers, and communicate multiple product flavors, all while ensuring compliance with food labeling regulations.
The Solution:
Bay Cities’ Creative Services team designed updated artwork that blended holiday-themed patterns with clean, simplified illustrations of the assorted Pocky flavors to clearly represent product variety and enhance shelf appeal. Our team balanced compliance needs, such as fitting detailed nutritional facts for four SKUs, with the limitations of four-spot color flexo printing to maintain brand consistency and producibility. Stacking trays were also designed to elevate the in-club presentation while aligning with Sam’s Club visual merchandising standards.
The Result:
The client was thrilled with the final creative, requesting only minimal revisions. a testament to Bay Cities’ alignment with brand standards and retailer requirements. While the product has been produced and delivered, its in-store launch is anticipated to bring strong seasonal engagement and increased brand visibility.
