The Opportunity:
Kinder’s last-minute sponsorship of the Texas Bowl created an urgent need for branded in-store signage to support the launch of Walmart’s football partnership in the Texas region. With only a few weeks before the event, the client needed a fast, effective way to generate excitement and boost visibility during a critical retail window.
The Solution:
Bay Cities designed and produced a 325-unit blade signage kit tailored specifically for Walmart’s Saddle Bag fixtures, aligning with store requirements and event timing. Our team also managed the freight and distribution logistics, ensuring signage was delivered promptly to all participating Texas locations, making store-level execution as easy as possible for retail staff.
The Result:
The program was delivered on time and on brand, meeting Kinder’s objectives of speed to market and heightened brand visibility. The signage stood out in participating locations and reinforced Kinder’s presence during the Texas Bowl push. The project highlights Bay Cities’ ability to react quickly, align with retailer specs, and support time-sensitive brand activations across large retail footprints.
