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Supplier Relations: How are you managing relationships with key suppliers in an increasingly volatile environment?

We Asked…

Greg Tucker

Chairman and CEO, Bay Cities

The Question…

Supplier Relations: How are you managing relationships with key suppliers in an increasingly volatile environment?

Supplier relationships have always been built on trust, but volatility has made trust a daily test. Tariffs, material shortages, and shifting logistics have compressed timelines and exposed weak links.

We treat suppliers as true partners and an extension of our brand, holding them to the same values and calibre of service that Bay Cities brings to every client. Our Manufacturing Mirror system connects our facilities directly with partner facilities, so we can mirror capacity, share routing, and scale beyond our own four walls. When a disruption hits, we’re already aligned.

Another important factor is data. We’ve weaponised it, and it’s making a significant impact on how we operate and guide partners. With cost model simulations running on Microsoft Power BI and Claude agents, the data is at our fingertips, letting us evaluate supplier scenarios in minutes and make decisions guided by real numbers. The result is faster decision-making, ensuring options are modelled before a disruption becomes a crisis.

The strongest supplier relationships are built on transparency, collaboration, and a shared commitment to solving problems. In the food and beverage industry, volatility quickly reveals which partnerships are resilient – and rewards those that have invested in working together long before challenges arise.

Greg Tucker

Chairman and CEO, Bay Cities

Read the full article: Greg Tucker – Food & Beverage Outlook

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