The Opportunity:
Sony needed a high-impact pallet display at Costco to promote an exclusive PS5 console bundle during the holiday season. The challenge was to clearly communicate the member-exclusive value while differentiating between PS5 Disc and PS5 Digital versions, ensuring shoppers understood exactly what they were purchasing.
The Solution:
Bay Cities provided full turnkey service from design through production, shipping, and distribution. Our team crafted a pallet display that followed Costco’s latest specifications and shopper trends while prioritizing clear, value-driven messaging. The design highlighted bundle contents, and exclusive pricing and helped members easily distinguish between console versions.
The Result:
The display achieved high sell-through during the holiday season, successfully attracting attention and driving purchases. Bay Cities’ deep relationship with Costco and intimate knowledge of their retail requirements were instrumental in ensuring compliance, speed-to-market, and shopper engagement, reinforcing our reputation as a trusted Costco partner.
