Let Bay Cities, powered by an independent third party, evaluate your POP displays and packaging to provide actionable insights to help optimize your messaging before it hits the market.
Improve the effectiveness of your creative to:
- Save time
- Increase campaign confidence
- Increase ROI
Partnering with researchers from a leading marketing services provider the impact of creative effectiveness on sales was measured. They performed nine A vs B type validation tests in a variety of departments, where each unique creative within the pair was tested against a singular communication objective. Eight out of nine times (89%), the creative optimized scored highest and produced higher sales than the non-optimized version.*
Creative that communicates well with the shopper will be more likely to lead to purchase. Using our new service will improve the effectiveness of your creative before it hits the market
Our Service is:
An objective review by an expert panel previously from Fortune 500 companies and major agencies who will provide clear, actionable direction on each of the 4Cs of shopper marketing, rooted in behavioral science and shopper psychology:
- Command attention
- Connect with the shopper
- Convey information
- Close the sale
Eye-tracking patterns as well as main areas of interest will be created through Visual Attention Service (VAS), a computer algorithm. Heat maps graphically show the distribution of visual attention within the first 3 to 5 seconds of viewing.
Contact us today to find out how you can utilize this service to improve the effectiveness of your creative before it hits the market and be more likely to meet or exceed sales goals.