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Augmented Reality, (AR) adds layers of digital content over real world environments. Digital screens are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality – augmenting reality. In simpler terms, AR appears in direct view of an existing environment and adds sounds, videos, graphics to […]

Augmented Reality (AR) adds layers of digital content over real world environments. Screens are augmented with computer-generated images over a user’s viewAugmented Reality (AR) adds layers of digital content over real world environments. Screens are augmented with computer-generated images over a user’s view, enhancing one’s perception of reality. Social media platform Snapchat uses a form […]

Consumers are continuing to request that products are made sustainably and ethically. In fact, a recent study has shown that a third of consumers are now choosing to buy from companies they believe are doing social good or are making sustainability a core priority. Companies who integrate sustainability into their innovation, product creation and packaging […]

According to the American Pet Products Association, US consumers continue to spend more and more on their pets. The market size was well over $69 Billion in 2017, up from $66.75 Billion in 2016 and $60.28 Billion in 2015. One of the trends we are seeing in the pet industry is the demand for natural […]

While some will argue that the peak has been reached, others are predicting the craft beer industry to grow 14.1% over the next 5 years.While some will argue that the peak has been reached, others are predicting the craft beer industry to grow 14.1% over the next 5 years. The Brewers Association showed that there […]